Ruang Kedua VISUAL CONTENT AND CREATIVE DESIGN Creating a clear visual language for a one-day community event.
Ruang Kedua is the first thrift event by Kelab Dua Enam, created as a one-day community gathering with no initial budget and a sponsored venue. AVA Studio supported the event through visual direction and content styling, helping the team establish a clear look, flow, and atmosphere, ensuring the event felt considered, welcoming, and cohesive despite tight constraints. Overview Kelab Duaenam ( Ruang Kedua ) Client: Visual content styling · Graphic posters & decks · Event Visual Direction Scope:
The Challenge: As a first-time event, Ruang Kedua needed to come together quickly with limited resources, a single event day, and multiple vendors sharing one space. The challenge was to create clarity and cohesion without over-designing, ensuring both vendors and visitors could navigate the space comfortably.
Design Approach AVA Studio focused on visual clarity and mood- setting, guiding the team through: A clear visual direction for the event Styled content for social media and announcements Graphic posters and simple decks for coordination Light-touch event direction to shape flow, atmosphere, and experience Every decision prioritised practicality, calm visuals, and an inviting community feel.
Product graphics Posters visual styling IG Contents Key Deliverables
← BACK view selected projects Ruang Kedua by Kelab Dua Enam was a first- time thrift event, organised with limited budget and a one-day setup window. AVA Studio supported the team by providing visual direction and styling guidance ,helping translate ideas into a cohesive event look, organise vendor presentation, and create clear, functional visuals for both promotion and on- ground coordination. The focus was clarity, flow, and practicality rather than perfection. Outcome